L’Oréal Professionnel Blond Studio Purple Balm is a balm texture that suits all hair types it lifts & respects the hair fibre & neutralise in one step. It’s +17% faster take-off* and has up to 8 levels of lift. It’s easy to mix use and rinse with Citric acid + Glycine. It has 29% nutritive oils + bonder inside and a purple dye complex. (*in the first 15min vs LP powder bleach)