Cleanse your curls the pro way with the Serie Expert Curl Expression Clarifying & Anti-Build Up Jelly Shampoo. Enriched with Glycerin Urea H and Hibiscus seed extract this shampoo helps to gently remove daily accumulated build-up with a quick foaming lightweight texture whilst providing moisture. Suitable for curls and coils. Silicone free for a natural touch. Enriched with highly concentrated actives: Glycerin 2% Urea H & Hibiscus Seed. Glycerin is a plant-based humectant that holds onto water for long-lasting hydration on the driest of fibers. Urea H naturally present in the skin works to both retain hydration and reinforce the hydrolipid barrier. Hibiscus Seed extracted from the heart of the hibiscus flower is a super rich natural source of amino-acids and high-grade vitamins. Co-developed with 4 international curl and coil experts: Titus Magida from South Africa (@call.me.titus) Vivi Siqueira from Brazil (@vivi_siqueira) Derick Monroe from the United States (@derickmonr…